Your Marketing Leadership Advisor with 30+ Years of Energizing Experience

“When I focus on messaging with a new company, one of the first things I do is call Laura Borgstede. Not only does she know the communications tech industry better than anyone else in the marketing business, she is a specialist in creating marketing and public relations strategies designed to achieve specific business goals.”​

“If you are looking for someone who is an expert in both the communications technology industry and marketing, Laura is the one to hire. I worked with Laura for many years and with constant great results. She is a master at delivering and executing marketing strategies that will build your bottom line.”​

“Laura is a true marketing professional. She brings bona-fide domain expertise, widespread industry contacts, the ability to understand her client’s business and translate that understanding into effective strategies and tactics that get results.”

“In my role as a telecom market analyst I have an opportunity to work with a variety of technology-focused marketing executives, and Laura really stands out in the crowd. Laura is a dynamic leader who makes sure that clients get the max from their investment dollars. Highly recommended.”

“I first started working with Laura years ago at MVNO start-up RacoWireless, where she helped us build a marketing plan specifically designed to drive sales leads. It was wildly successful, allowing the company to triple its sales in just one year! Not only that, Laura knows just about everyone in the communications industry. Her connections helped me get hired as Chief Marketing Officer at Taoglas and also at Integron (now KORE Wireless) – where I had the privilege of ringing the bell when KORE went public. I highly recommend you take advantage of her services.”

“I’ve worked with Laura at three different companies, and she was essential to our marketing success at each one. She has singlehandedly spearheaded my company’s message development, built comprehensive marketing plans for each company, coordinated my media buys and even came on board as my transitional CMO when my existing CMO was out. You will not find a more qualified, connected or professional marketing executive than Laura Borgstede.”

“It’s tough when someone sets the bar very high relatively early in your career and you take it for granted… That’s what Laura did for me when we hired her global PR agency when I worked at Broadwing. After working with Laura and her team for several years, I just assumed that all marketing professionals would proactively engage with product management teams to strategize on creating powerful stories. And that they’d have a deep understanding of the subject matter and its broader implications in the industry. And that they’d be able to reach into a miles-deep rolodex to set up press and analyst briefings at the drop of a hat. And that they’d participate in those briefings and give real-time coaching and feedback that would dramatically improve my own skills and my company’s image. If you find someone like Laura, don’t take it for granted.”

“I worked with Laura at my VoIP startup, where she helped me build the company’s brand from scratch. She handled everything from logo development to our media buys so we could get our name out in a very short timeframe. Her branding work was instrumental in our subsequent sale of the company.”

“Talk about someone with their finger on the pulse of the communications industry – Laura has it all covered. Since meeting her many years ago, I have often gone to her for great advice on the direction of events within the industry as well as simply just comparing notes. Her professionalism is as good as you could ask for and this makes working with her just that much more enjoyable.”

“I’ve known and worked with Laura for many years and can highly recommend her without reservation. Having worked with a number of individuals in the marketing business, Laura’s professionalism and attention to detail is unmatched. In addition, whether she is working with a Fortune 100 or a startup, Laura treats clients with the utmost respect and enthusiasm. In my opinion, what truly sets Laura apart is her depth of knowledge and understanding of the wireless industry and its players. Laura understands the key factors and individuals that drive the market and will not waste anyone’s time with the fluff and irrelevant information that is common within the marketing world.”

“Laura is one of the stars in the world of marketing. I hired Laura to solidify BroadSoft’s role as the #1 market leader in VoIP and take our visibility to a new level, which she and the team she accomplished. Laura understands marketing and public relations as well as nearly anyone in the industry. Combined with her focus on next-generation telecom, her expertise and relationships in this area are second to none. If you are looking for a partner to bring your company’s visibility in the market to the next level, I would strongly recommend that you consider Laura.”

“Laura really drove great results for us at Qpass, first helping with a repositioning and messaging update, then getting us in front of tons of influential press and analysts to tell our story. As a smallish private company with a modest budget, we achieved a lot of visibility and market awareness in a fairly short period of time with Laura’s help.”

“I’ve known Laura going back two decades or longer. When it comes to marketing for communications service providers, Laura has always done a first-rate job. Laura has established solid relationships with media and analyst heavy hitters across the telecom space by knowing our “hot buttons” – sorting out what information is useful to industry observers, shaping it and delivering it to the right people in a way that is most useful to their publishing/deliverable needs. For us editors, journalists and analysts suffering from information overload, about the highest compliment you can give someone is that you consistently pay attention to them. I always have a couple of minutes on the phone or by e-mail for Laura because I know I’ll be getting information that’s important to me.”

“Laura is an excellent leader and has a unique insight into the global wireless industry. On a personal level, she is a great communicator and a high integrity individual… someone you can trust and enjoy working with on all levels.”

“Through tenacity and well-developed connections, Laura was successful in getting my company in front of key media and analyst relations experts in our industry segment. She coached my executives to be more effective in delivery style and helped to make the message more on point. Following a marketing campaign spearheaded by Laura, VocalData realized a doubling of its media exposure, as measured by media pieces published. I would hire her again without question.”

“Wow. That’s what you’ll say, frequently, if you are smart enough to hire Laura. More than anything else, expect honesty from her. She knows, first, how to get you prepared for maximum exposure, and second, how to help you get the most from that exposure and awareness. Expect fantastic execution.”

“Laura provided excellent advice, counsel & support to me, personally, and to my staff. She is a master at content (she’ll provide insight and erudition toward crafting your company’s message), a media travel agent (you’ll be fully scheduled if Laura manages your calendar at a show), a personal trainer (she’ll keep you on point so you actually deliver the right message) and more. I’ve worked with many marketing firms and consultants and Laura is only one of the two I’d gladly repeat.”